Refusing to bow to heavy political pressure from UKIP, this is the latest in my sluggish tour of the EU migrants of the biscuit world; a journey that has veered widely from the sublime to the ridiculous.
Išleri + Eurocrem, despite sounding like an Eastern European trance combo brandishing this summer’s big floorfilla, certainly falls squarely in the former category. It is probably the best ‘continental’ minimarket biscuit purchase I have ever made.
The not-quite-hard-not-quite-soft sandwich style biscuit is nice enough but nothing too special. However, Eurocrem, whatever the hell it is, is a sensational addition. Sweet, nutty with just a hint of the ethereal, it bangs your biscuit right up to borderline stratospheric levels.
At £1.59, this is not a budget minimarket option – but a luxury well worth shelling out for.
The EU Referendum Yes vote campaign should feature these sweetmeats extremely strongly, as a clear indication of the benefits an open, honest and downright innovative European biscuit market can bring.