Tag Archives: average food blog

CLUB SANDWICH

Club1

Club sandwich: the publicity image

If nothing else, dear handful of readers, I do hope Average Food Blog, when in full flow, has proved that mediocre foods can at times transcend their mediocrity and provide a stunning experience.

This is something no club sandwich anywhere has ever done.

There is mediocrity and there is mediocrity, and the club sandwich represents the most soul-sapping sort of foodstuff available. It is the menu option offered by lobotomised pseudo-chefs snorting coke in the back tooled up with the note they robbed off the last club sandwich eater.

Recently, I have eaten two club sandwiches. This, admittedly, says as much about me and my current mental state as the kitchen coke fiends mentioned above.

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Club sandwich: the half-eaten truth

This plate-based melee of proteins and carbs is the Cinderella’s ball of blandness, never anything but spectacularly disappointing. Crap meats between toasted but still slightly-soggy bread, a straggling bit of lettuce and tomato offering a pale parody of health food as you continue your headlong plunge into the grave selecting this consumable, when there could potentially, possibly, be art and beauty all around you.

You’d think that the few slightly-overdone chips would be the end of the insult, but oh no. The stick. The wooden stick of the type only associated with plant pots and club sandwiches, holding this shitshow together. Note to club sandwich-offerers of the world: this is not a gourmet flourish.

I would go as far to conclude that the club sandwich is not even a food; merely a reminder that, beneath our t-shirts and hair-cuts and music tastes and football fandom and affected interest in experimental theatre we are all average; so damn average.

Stop the tape, this is done.

Club Sandwich: [no rating]

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ELITE CRACKERS

Elite crackers

There’s a lot of talk about the elites these days. It’s often pejorative, and mostly comes from either Owen Jones or Nigel Farage.

But Elite crackers, found across the Mediterranean nations, are the kind of elite even they might publicly get behind, perhaps even without an appearance fee.

These are modestly-priced cracker for the 99%, and considering their limited constituent parts, represent something of a triumph in the ranks of Average Food.

A common criticism levelled at cracker makers is that they lazily, unimaginatively get by on their crack, while ignoring the possibility of a greater range of notable characteristics. This is not the case among the skilled bakers, nay artisans, of the Elite brand. This cracker transcends crack.

There is an entire range of flavours, incorporating semi-natural and entirely-synthesised ingredients heavily focused around herbs, seeds and cheeses, and the sub-types I have sampled have all convinced. They are moreish, one might even be bold enough to postulate.

These snacks arrive in simple packaging, not flaunting themselves in a chauffeur-driven blacked-out Mercedes, but make no mistake, they represent a low-end luxury of sorts.

You can mark me down as a full-blooded supporter of Elite-ism.

9/10

BAI ANTIOXIDANT INFUSION: KULA WATERMELON

BaiKula

Nobody knows what ‘Bai Antioxidant Infusion’ means; least of all its makers.

Unfortunately, this hasn’t stopped them.

This drink is absolutely disgusting. Working off the strange mouth-drying sensation that Oasis fruit beverages do so well despite their liquid form, Bai Antioxidant Infusion takes the reigns and rides that horse off a cliff.

Watermelons are nice. Most teas are nice. This is nice hung, drawn and bottled, and all for well over £2. I can’t begin to work out how they could’ve fucked up a theoretically simple beverage so absolutely.

Naturally, I can only write about my experiences with the kula (again, meaning unknown) watermelon model. The other fruit flavours in the range may well be delicious. But just because the possibility of a thing exists, doesn’t make it in any way likely.

To make matters considerably worse, the label features a completely nonsensical story about Robin Hood in the most afterthought piece of narrative branding the world has ever had inflicted upon it – see below.

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That’s right, the marketing team behind Bai Antioxidant are advocating for its product to be made illegal. Edgy. Banter. Both. Or Something.

Given that is a company that is shifting enough units to justify a Super Bowl commercial starring Justin Timberlake and Christopher Walken, I can safely say I understand the world less than ever.

If this is what antioxidants are all about, then I’m throwing my hat in with the oxidants.

TASTE/ EXPERIENCE: 1/10

TASTE/ EXPERIENCE + MARKETING: -5/10

FERRERO ROCHER

No caption

Reader, I know full well what you want me to write in this blog.

You want me to go straight in on The Ambassador, don’t you.

You want me to put down on this niche blog what you’ve always wanted to express, namely this: fuck you, The Ambassador. Fuck your impeccable taste in mediocre sweetmeats, your mediocre moneyed guests with shit accents and over-enthusiasm for your mediocre sweetmeats.

Fuck everything you stand for, The Ambassador, you utter besuited prick. Fuck the diplomatic codes of politeness, clandestine soft intelligence gathering, sweetmeats arranged like ancient tombs.

But I can’t express any of that with honesty, no matter how much you might want it. Average Food Blog cannot be the crowd-pleaser you so eagerly crave.

Because Ferrero Rocher, if you look beyond all the abject wankery of Ferrero’s marketing department, are pretty decent.

Sure, it’s hardly the world’s best chocolate or premium nuts involved in the mix, but the combination of flavours and textures is somewhat compelling, especially within the context of finding yourself lolling in the sort of advanced state of passivity that only major Christian festivals can bring.

They are not the best of their food genre but nonetheless are indelibly linked to serial eating, much in the same way that Pringles are not a leading crisp but have the same effect.

Of course, there is some possibility that mind-altering chemicals have been injected into each and every bobbly, spherical melting pot of doom to make me feel this way. That ultimately I’m being duped, that the powers that be have got their claws into AFB in a way that strongly suggests the direct or at very least implied involvement of yes, you’ve guessed it, The Ambassador.

OK OK, fuck The Ambassador. You happy now?

Season’s Greetings to all on the internet.

FERRERO ROCHER: 7/10

GRANDE STARBUCKS AMERICANO COFFEE WITH A DASH OF MILK AND SUGAR IN A TAKE AWAY CUP

starbucks

Guest blog by Mansour Chow

Okay. Let’s get this part over with before I can truly begin.

Yes, it was from Starbucks.

I know. I know. It’s a company that thrived through an unethical and aggressive clustering model, opening multiple stores near independent businesses so that the overall share of coffee sales for the independent businesses drops significantly causing them to stagnate, or worse, to fold because they don’t have the vast resources to ride out the storm. Naomi Klein, in No Logo, describes it as this:

The idea is to saturate an area with stores until the coffee competition is so fierce that sales drop even in individual Starbucks outlets.”

It worked because, again, according to Klein:

“…while sales were slowing at individual stores, the total sales of all the chain’s stores combined continued to rise. Put another way, Starbucks the company was expanding its market while its individual outlets were losing market share, largely to other Starbucks outlets… but the chains’ aggressive strategy of market expansion has the added bonus of simultaneously taking out competitors.”

So, yeah, I bought the coffee from Starbucks: a company that, until the practice was exposed and became too controversial, undertook lease-poaching against independent coffee stores, offering higher rents to landlords under the noses of those independent businesses, causing closures and evictions for the independent coffee shop, only for it to quickly be replaced by a Starbucks.

We’re talking about Starbucks: a company which in 2012 had ten-year sales of 3bn in the UK, but paid only £8.5m in corporation tax (and nothing from 2008-2012). This is a company with *arguably opaque accounting practices, *arguably using creative accounting to give the impression that they’ve made losses in order not to pay corporation tax. A company that currently appears (*arguably) to be using the same sort of creative accounting to give the impression that they make less profit than they actually do in order to pay very little in corporation tax.

Yes, I know. Starbucks: a company that has only just starting paying the national living wage, significantly less than what the Living Wage Foundation recommends.

Yes, Starbucks: a company whose coffee is alleged to be extra-roasted (burnt) to disguise the poor quality of the beans. Starbucks, whose coffee frequently performs poorly in taste tests.

And yet I knew all that and still had a coffee there. What does that say about me? I’ll tell you what it says about me. It says I’m a piece of shit. Okay. I admit it. I’m a god damn piece of shit. What more do you want from me?

Oh, you want to talk about the takeaway cups? Well, good. So do I. Let’s talk about the takeaway cups. 

I know they can’t really be recycled. I know that Starbucks deliberately (*arguably) gives the impression to customers that the cups can be recycled, even when only two extremely specialist recycling plants in the UK can do it.

I knew all this and yet I still had my coffee in a takeaway cup anyway, even in that knowledge.

Okay? Are you happy? I’ve already said it, but I’ll say it again. I’m a piece of shit. I’m scum. What more do you want from me? An apology? Okay, I’m sorry. I’m genuinely sorry. Are you happy now? Of course you’re not happy. Your kind will never be happy.

***

Now that I’ve got that out of the way, I can actually tell you about something far more important: the so-called warning on the cup. It reads:

Careful, the beverage you are about to enjoy is extremely hot.

Can you believe that? Let me write it again in case you don’t believe what you’ve just read.

Careful, the beverage you are about to enjoy is extremely hot.

Okay, I copied and pasted that one. So let me truly write it again (technically type it, but I think this qualifies as both nowadays, doesn’t it?).

Careful, the beverage you are about to enjoy is extremely hot.

The fucking cheek of those bastards. I mean, seriously. You know what I’m getting at, don’t you?

How they hell do they know I’m going to enjoy it?!  How dare they assume! I’ll be the bloody judge of whether I enjoy their beverage or not. I won’t have it suggested or NLPd into me. I won’t allow it, and I won’t stand for it. Capitalist pigs. 

Notice they say ‘extremely hot’. Extremely hot. Extremely hot, not just hot, but extremely hot. Fucking show-offs.

Well, if it’s extremely hot, then how the hell am I about to enjoy it? As far as I’m concerned, if it’s extremely hot then it’s too hot. And if it’s too hot then I’m not going to enjoy the fucking beverage.

And how the hell do they know it’s extremely hot? How do they know when I’ll choose to drink it? What if I wait for it to go cold? Then their fucking smug warning on their cup is a complete lie.

But it was a fucking lie anyway.

It’s all a lie. We have been raised in a consumerist society of blinkered and distorted vision. It creates idiots like me who buy coffee from unethical companies in cups that I know are bad for the environment. It confuses us into thinking we can’t make a difference. It throws doubt into our brains so we feel any actions to cause less harm, minimise risk or even do good are a drop in the ocean.

It’s the same system that tells us everyone can be a winner, but it’s all a fucking lie. I mean, look at me. Tell me honestly, do you really think someone like me can ever be a winner? Come on, just tell the truth. You couldn’t even say that with a smidgeon of conviction. Just be honest with me. I can take it. Exactly, I am a disgusting piece of shit and my existence is beyond worthless.

As for the coffee, I don’t think it’s as bad as snobs say.

Overall rating: 5/10

*Please don’t sue. I’m skint enough as it is

QUICHE

quiche

just say no

Do you want to hear the most depressing joke in the world? Here goes: what do you get if you cross a really shit pie with an undercooked, anaemic cheese omelette?

A quiche, that’s what.

If you are an elderly woman looking for an inexpensive yet vaguely ‘sophisticated’ item of food to take to the vicar’s coffee morning down the village hall, then you just about might have an excuse for indulging in this soggy, tasteless abomination.

Or perhaps you actually enjoy the texture of mashed-up jellied eyeball encased in reconstituted sawdust.

If neither of the above applies to you, then what in God’s name are you doing? Put that bloody thing back on the shelf and get some proper food.

Be on the lookout: as the festive season approaches, it is probable that you will find yourself in a situation where kids are doing quiche. You may think it looks big and clever, but it isn’t. If you want pastry, have a pastry. If you want cheese then have some cheese. If you want some bacon then have some bacon.

Quiche? You’re better than that..

1/10

CARROT-FLAVOURED BREAD STICKS

breadcarrot

And never the twain shall…oh.

Bread sticks. Carrots. Average foods, both. I have often thought that the two should be combined.

Wait, did I write ‘often’? I meant ‘never’.

Greece has, though, long decided to bring the two together in mastication matrimony. And fair play to it, because as things have transpired, it’s proved a worthwhile endeavour.

Bread sticks are of reliable quality and frequency in Greece, so if anyone was going to pull this stunt off, it would be here. And it’s a stunt worthy of a beige, bready Evel Knievel.

The eating sensation goes something like this: bread stick, bread stick, no this is just a bread stick, wait a minute, here it comes, yes!

It’s a little sweet, mildly aromatic. Overall it’s not as bland as a bread stick, not as healthy as a carrot stick. The bread stick is the winner here, and the carrot can rightly feel a little exploited.

7/10